Burger King Debuts Gay Pride Whopper


I did not understand, until I read the article. I like it!!!

TIME

Behind the counter at a Burger King in the heart of San Francisco is a rainbow-colored menu board advertising a product that the fast-food behemoth has never sold before and isn’t selling anywhere else: The Proud Whopper.

When customers visiting during Sunday’s pride parade asked cashiers what made this Whopper different from a standard-issue burger, they simply said, “I don’t know.” The mystery was revealed once diners opened the rainbow-colored wrapper and got a taste: absolutely nothing is different about this burger, nothing at all. To emphasize the point, the interior of the wrapper comes with a second message: “We Are All the Same Inside.”

The campaign was conceived just a few months ago as a way for Burger King to bring the company’s new “Be Your Way” tagline to life. Fernando Machado, a senior vice president of global branding, led the effort, which included on-the-spot filming of customers’ reactions…

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One thought on “Burger King Debuts Gay Pride Whopper”

  1. The rules behind legal weed are not as cut and dry as you may think! If you are going to experiment, make sure you are aware of all federal and state laws! Great post, Tiffani! Thanks for sharing ~~

    Like

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